Won & McKenzie
A Project at Pratt CE
Won & McKenzie is a newly established shoe boutique by Michele Won and Silvestre McKenzie. The store locates in Brooklyn, competing against other vintage-type stores like Buffalo Exchange.Although Won & McKenzie is in the Dumbo area, a relatively high-end neighbourhoos, it offers stylish shoe designs at a reasonable cost ($50-$75).
The look and feel of the store, including the logo, should have class and style, conveying the trendiness of the clientele.
Potential customers are young and trendy women and men. They appreciate arts and fashion, and always try to find stylish additions to their wardrobe. They live around trendy neighbourhood in Brooklyn.