time series | 02. naked time
- A Pratt CE Industrial Design Project -
Although RUSCH, the 2$ wall clock has been a very successful product,
IKEA is looking for a new design to replace it.
Create a new clock that has a clean design, enduring for the next 10 years.
To break out of the mould of the original RUSCH clock, rather literally, I decided to focus on its vital - the movement and the 3 hands that make a clock, a clock.
I also started working on material selection and the new mould to protect the movement.