RainDear
Problem 1
The client needs a visual representation of her newly established brand in a guerrilla marketing campaign.
Solution
The branded card is an actual representation of the product, a teaser to what the product might look like, as it is distributed along with tote-size laundry plastic bags on rainy days for the campaign.
Problem 2
RainDear is new brand and lacks presence online.
Solution
A digital ad on fashion blogs and magazines will help increase brand exposure.
Storyboard for digital online gif advertisement.