Based on the insight that each location (i.e. a co-working space,
a school’s library, or an apartment building) can have its own community,
Potoo is a location-based app that seeks to connect the members together anonymously. 

Whether it is selling furniture as one moves out,
or finding a study buddy in the library,
or even perhaps petitioning for a change in office policy,
Potoo App allows its members to find help around them. 


As the app is in its early stage, we decided to focused on a single community
of an apartment-style dorm near University of Massachusetts in Boston. 

Potential users are students ranges from 18 to 28 years old.
They are active on social media, whether it be consuming or creating content.
They like to have gatherings and tend of leave the area after four years of college. 


A young demographic requires a trendier appeal. Therefore, I replaced skeuomorphic elements of the original design (left) with a cleaner flat design (right). 


1. Usability

The original homepage lists a series of surrounding locations. This has proved to be confusing to users, as they do not find all shown locations to be their communities, making it harder for them to start sharing relevant information. 

To reach the final design, I have conducted my own user research. After which, I would continued with user interviews, looking closely at how participants interact with each button.


The redesigns above allow users to first add their go-to communities to the homepage.
Thus, users can connect and interact immediately with their communities whenever the reopen the app.


2. Clarification

1. Opening screen with brand’s logo and message
2. Ask for permission to use location 

During my user interviews, I noticed people were having a difficult time navigating within the Explore tab. They couldn’t figure out how to search for a community that’s not immediately around them. Thus, I added a description to help guide them through the app. 

UI CHANGES - Building Coherence